How Morrison Thinks About AI (and Why Elasticity Matters More Than Ever)
Let’s talk about the A word. Yes, we use AI at Morrison. We’ve been talking about, researching, and testing it for what feels like years. In fact, we talk about… Read More
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How to Stay Visible in AI Search: 10 Must-Do GEO Tips for Marketers
AI isn’t just reshaping how we search; it’s redefining how people discover, evaluate, and even purchase products. With tools like ChatGPT now integrating in-chat shopping, and AI agents influencing every… Read More
I Don’t Do Status Quo: Circling Back with Marla Kaplowicz
Marla, a titan of the advertising world and former CEO of the 4As (American Association of Advertising Agencies), stops by to share her extraordinary journey from an entry-level media planner… Read More
Leading with Loyalty, Humor, and Brutal Honesty: An Interview with BFFs Leslie & Jamie
Amanda sits down with two of her best friends, Jamie and Leslie, for a candid and engaging conversation about their decades-long bond, evolving career paths, and unique leadership philosophies. From… Read More
A Career Curveball: How Jori Palmer Turned a Professional Pivot Into a Dream Job
On this episode of Circling Back, we chat with Jori Palmer, Director of Marketing and Advertising for the Atlanta Braves. Jori shares her unexpected career journey – from aspiring obstetrician… Read More