MORRISON ELEVATES REBECCA LENTZ TO PRESIDENT TO GUIDE THE AGENCY’S NEXT CHAPTER AS IT CELEBRATES 40-YEAR MILESTONE
Atlanta, GA – January 8, 2026 – As Morrison marks its 40th anniversary, the Atlanta-based independent ad agency has promoted Rebecca Lentz to President, a key leadership move that reflects its continued evolution. As President, Lentz will help shape the agency’s approach to operations and client partnerships, redefining the way Morrison works to deliver deeper strategic impact.
Lentz is uniquely positioned to guide this next chapter, having spent more than a decade with the award-winning agency. Her leadership has spanned client growth, strategic counsel, operations, onboarding, and business development. During her tenure, she’s led national and global brands including Hooters, NCR Voyix, Yamaha WaterCraft, Zoo Atlanta, and Cadence Bank.
“Morrison has a strong legacy, and I’m energized by the opportunity to carry that forward while helping our clients succeed in an ever-changing landscape,” said Lentz. “We’re sharpening our focus on what matters most: solving business challenges through strategy, creativity, and activation that drives measurable impact.”
“As Morrison enters our 40th year, we’re focused on evolving thoughtfully for the future,” said Morrison CEO Amanda Forgione. “Rebecca embodies everything Morrison stands for, and her promotion to President reflects our deep confidence in her leadership as we move into this limitless next chapter.”
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