R1 RCM + Morrison Case Study

The Vision Was Set. Morrison Built a System to Sustain It.

R1 RCM is a global leader in technology-driven Revenue Cycle Management. With more than 30,000 employees worldwide and partnerships with 95 of the top 100 U.S. health systems, R1 helps healthcare organizations improve financial performance, reduce costs, and enhance the patient experience. The scale of the business demands a brand that signals leadership at every touchpoint.

R1 had done the hard strategic work. New positioning. New brand identity. A consultancy had helped them define the direction. What they needed next was a partner who could translate that vision into a toolkit their teams could actually use, quickly, at scale, and without sacrificing craft. That’s Impact and Bandwidth working in sync.

The Challenge

A brand strategy without execution infrastructure is just a document. R1 had completed a bold brand transformation with new positioning and identity, but bringing it to life across a global organization required a complete set of scalable tools, templates, and assets. On a condensed timeline, with internal teams ready to move, R1 needed a partner who could deliver craft and consistency at speed.

In-Office Posters

Report Master Template

IMPACT: Building the Brand Toolkit

Morrison began with collaborative discovery alongside R1’s internal team and the brand consultancy. Understanding the “why” behind the design decisions made every subsequent build decision sharper.

From there, Morrison developed a phased plan prioritizing what was needed ahead of launch and built a comprehensive brand toolkit that covered the full scope of R1’s communication needs:

Iconography: A custom icon system built for scale and consistency across digital and print.

Motion Graphics Toolkit: Templates and systems bringing the brand to life in video and animation.

Templates: Email and presentation templates ready for immediate use by internal teams.

Infographic System: A flexible framework for visualizing complex data in brand.

Environmental Branding: Physical space applications translating the brand into offices, events, and beyond.

BANDWIDTH: Integrating With the Team

Building a brand toolkit at this scale isn’t a production exercise. It requires real integration with the people who will use it. Morrison embedded directly into R1’s creative workflows, collaborating, reviewing, and iterating with internal teams to ensure every asset was built with a clear understanding of how it would actually be deployed.

That integration didn’t end at launch. Morrison continues to partner with R1 on initiatives extending the brand, including expanded iconography and product identity development.

In-Office Super-Graphics

The Results

R1 didn’t need someone to execute a brief. They needed a partner who could translate a vision into a living brand system and stay embedded to help it grow. The result is a brand that clearly signals innovation and leadership, and lives it every day.