R1 RCM
Brand Transformation
Armstrong + Morrison Case Study
Quick Wins First. Long Game Second.
Some clients come to Morrison with a single campaign ask. Armstrong came with a split mandate: drive traffic now and rebuild the marketing foundation for the long term. Both, simultaneously. And somewhere along the way, they brought their sister brand into the relationship too. Clarity was up first, in a big way, then came the Impact.
The Client
Armstrong is a retail brand with a loyal customer base and a portfolio that includes sister company Pike Nurseries. With multiple brands, multiple audiences, and multiple objectives to manage, Armstrong needed a marketing partner who could operate strategically across the whole picture.
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Programmatic
The Challenge
Traffic needed to move. Fast. But fundamentals like annual planning, channel mix, and go-to-market strategy hadn’t kept pace with where the business needed to go. Armstrong required quick wins to demonstrate momentum while simultaneously stepping back to rethink the longer-term approach. The two goals had to happen in parallel, not in sequence.
Seasonal Out of Home
CLARITY: Annual Planning & Go-To-Market Strategy
Morrison built the strategic foundation. Working across both Armstrong and Pike Nurseries, the team developed annual marketing plans and go-to-market strategies designed to align every effort with long-term business objectives. Rather than reacting quarter to quarter, both brands now operate from a shared strategic direction, clear on priorities, and flexible enough to adapt as conditions shift.
The planning work ensured that every tactical dollar spent had a strategic rationale behind it. Quick wins wouldn’t come at the expense of the bigger picture.
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Promotional SMS Texts
IMPACT: Brand Campaigns, Promotions & SMS
Morrison moved fast in year one. Brand and promotional campaigns built awareness and generated the immediate traffic momentum Armstrong needed. Early results built the trust that expanded the relationship. Armstrong brought Pike Nurseries into the fold and established Morrison as the agency of record across the portfolio.
From there, Morrison developed and implemented a comprehensive SMS strategy: a direct, high-converting channel that added a real-time, personal layer to the broader marketing mix. The program continues to be optimized as the relationship evolves.
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The Results
Expanded engagement from Armstrong to include sister brand Pike Nurseries
Ongoing SMS program delivering sustained, high-converting audience engagement
Continued evolution of support as business priorities and opportunities shift
Armstrong didn’t need a vendor for one project. They needed a partner who could deliver results today and build something better for tomorrow — across multiple brands, multiple channels, and multiple objectives at once. And the Clarity + Impact model grows as the relationship does.
