(Atlanta, GA – April 18, 2023) Zoo Atlanta and Morrison are proud to announce that Morrison has been selected as the Agency of Record after a thorough RFP process. Together they will work to further Zoo Atlanta’s mission to save wildlife and their habitats through conservation, research, education, and engaging experiences.
Zoo Atlanta has been part of the fabric of the Atlanta community since 1889 – in fact, it is the oldest cultural destination in the city. Likewise, Morrison is the oldest independent agency in Atlanta. This partnership brings together two iconic names for a common cause.
“We are thrilled to be working with Zoo Atlanta on this important initiative,” said Amanda Forgione, CEO of Morrison. “It’s an honor for us to work with an organization that has played such an integral role in our city for over 130 years. We are eager to help drive awareness of programs while increasing attendance, memberships, and event engagement.”
Zoo Atlanta President & CEO Raymond B. King shared his enthusiasm about their new partnership as well: “We are excited about this opportunity to work with Morrison and leverage their expertise as we look to create innovative ways to engage our guests and share our message of wildlife preservation even further,” he said. “Morrison understood our goals from the start and presented us with creative solutions that we can’t wait to execute.”
Morrison will provide creative services across multiple channels, including traditional media placement and digital campaigns, social media support, and more. In addition, they will also provide strategic consulting services on other initiatives related to increasing attendance at Zoo Atlanta’s events while driving revenue growth throughout its membership program.
The team at Morrison looks forward to helping Zoo Atlanta exceed its goals while continuing their mission of saving wildlife worldwide.
About Zoo Atlanta
A proud accredited member of the Association of Zoos and Aquariums (AZA), the gold standard for animal care and welfare, Zoo Atlanta has a mission to save wildlife and their habitats through conservation, research, education, and engaging experiences. The Zoo is home to more than 1,000 animals representing more than 200 species from around the world, many of them endangered or critically endangered. Highlights include giant pandas, including Ya Lun and Xi Lun, the only giant panda twins in the U.S.; one of North America’s largest zoological populations of great apes; and a global center of excellence for the care and study of reptiles and amphibians. Recent transformations include the African Savanna, featuring new and expanded habitats for African elephants, giraffes, zebras, ostriches, bontebok, warthogs, meerkats and rhinos; Savanna Hall, a state-of-the-art special event destination in the newly restored historic former home of the Atlanta Cyclorama; and the Arthur M. Blank Family Foundation Plaza. For more information, visit zooatlanta.org.
Headquartered in Atlanta, GA, Morrison is a full-service, independent agency with deep technology and creative capabilities that helps local, national, and global clients solve business problems, enhance brand relevance, and accelerate sales. Morrison is a partner in the ICOM network, a global alliance of more than 80 independent advertising and marketing communications agencies in over 60 countries. For more information, visit morrison.agency | @wearemorrison
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