Morrison and Armstrong Garden Center Cultivate Strong Partnership for the Future

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Armstrong Garden Centers Grows a New Partnership with Atlanta Ad Agency Morrison, Elevating the Joy of Gardening in California

[Atlanta, GA] – Armstrong Garden Centers, the preeminent garden and outdoor living product provider, is delighted to reveal its new alliance with Morrison, a fresh but tenured full-service ad agency in Atlanta, Georgia. Together, they plan to develop a deeper appreciation for plants and gardening among Californians.

“We are thrilled to begin this journey alongside Armstrong Garden Centers,” expressed Amanda Forgione, CEO of Morrison. “Gardening is not just a pastime; it’s an activity that brings joy and well-being to all who participate, and we are eager to help Armstrong Garden Centers spread this message throughout California.”

Armstrong Garden Centers has been the go-to destination for garden and outdoor living products for decades, boasting an impressive network of more than 50 locations across California. It has become the trusted haven for gardening enthusiasts of all levels.

Morrison is a full-service advertising agency focusing on customer connections. They specialize in helping brands craft compelling narratives and use successful tactics to convert customers. Morrison will help Armstrong Garden Centers communicate the significance of gardening and its benefits.

Desiree Heimann, Vice President of Marketing at Armstrong Garden Centers, shared her enthusiasm for the partnership, saying, “Gardening offers a rewarding opportunity to make your surroundings beautiful while fostering connections among people. We are eager to collaborate with Morrison to communicate this sentiment to our current and future customers.”


About Armstrong Garden Centers
Founded in 1889, Armstrong Garden Centers is proud to be 100% employee-owned. With 31+ retail stores across California, they serve California gardeners and are the largest independent retail nursery company. They offer garden solutions from start to finish, including landscape design, installation, and garden consultation. In addition to their retail stores, Armstrong has over 100 acres of growing grounds and greenhouses, so they are proud to grow what they sell. Armstrong Garden Centers is the premier destination for gardening enthusiasts of all levels. For more information, visit

About Morrison
Headquartered in Atlanta, GA, Morrison is a full-service, independent agency with deep technology and creative capabilities that helps local, national, and global clients solve business problems, enhance brand relevance, and accelerate sales. Morrison is a partner in the ICOM network, a global alliance of more than 80 independent advertising and marketing communications agencies in over 60 countries. For more information, visit | @wearemorrison

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