Yamaha
2025 Model Year Product Launch
Strategy
Morrison develops brand, campaign, digital, channel, and media strategies to reach the right people at the right time.
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By finding the sparks that capture consumers’ imaginations, Morrison creates strategies that connect. By staying agile, we can tailor messages to evolve with changing market conditions and shifting customer demands. This flexible framework allows us to create dynamic, customized campaigns that deliver relevant, impactful results.
Research
We’ll take a deep dive into your business, the industry you’re in, and the people involved on every side of the equation. We’ll probably never have your specific experience and expertise, but that won’t stop us from trying.
Marketing Planning
Long-term success requires a long-term plan. Our strategists can craft a roadmap built on a strong understanding of the market and prior success, but also flexible enough to accommodate shifts in trends and competitors.
Persona Development
Dividing your customer base into specific personality types can help us craft a media strategy and creative message that will deeply resonate with them, increasing your chance of success.
Customer Journey Mapping
Understanding the journey your customer takes from need to consideration to purchase and hopefully repurchase helps understand the different messages they need to hear to move them from one stage to the next.
Business Intelligence
We dive deep into your data ecosystem to transform raw information into actionable intelligence, combining technical expertise with practical business understanding to uncover the stories hidden in your numbers.
Data & Analytics
Our data and analytics solutions empower clients with advanced conversion tracking, custom dashboards, and holistic reporting to deliver the real-time insights you need to drive smarter business decisions.
Communication Planning
What’s your message? How will you present yourself to your target audience? What’s the cadence and segmentation? Before your campaign can launch, the plan needs to be in place. Then monitored, evaluated, and adjusted.
Positioning
It’s important to understand where you fit in the marketplace, and how to differentiate yourself from the competition. From a competitive analysis to articulating your value proposition, our strategists can help you define yourself.
Email Strategy
Reaching and engaging your target via email is still the most cost-effective form of direct marketing. Carefully segmented audiences receiving relevant, engaging content can nurture leads and drive sales. Our experts can optimize an email campaign to help you achieve your goals.
Social Strategy
Social media is powerful, ubiquitous, sometimes bizarre, and fumbling it can be devastating for your business. Building awareness, engaging with customers, driving traffic, and ultimately driving sales are all just some of the weapons in social’s arsenal.
