Ring Ring: Your 2025 Mobile Consumer Insights are Here
We all know mobile technology is moving faster than your favorite TikTok trend, so the Morrison team is here to help you stay ahead! 2025 has already given us some key insights into how consumers interact with their devices, and how your brand can tap into these trends. Spoiler: It’s all about being fast, smart, and super personal!
1. SMS Marketing: Texting Just Got Exciting
Texting isn’t just for friends anymore. Turns out, 80% of consumers actually want to get texts from brands at least once a week, especially when those texts come with sweet deals and loyalty rewards. Make your texts timely, personal, and valuable to keep customers from opting out.
2. Privacy and Security Matter
While people are cool with mobile marketing, they’re also a little cautious about sharing sensitive info. About 19% worry about privacy risks, so make sure you’re transparent about how you’re handling their data. Offering clear security measures helps build trust.
3. Digital Wallets are Taking Over
Digital wallets are no longer just a convenience, they’re a necessity! Half of consumers are using them at least once a week, and 17% are pulling them out daily. From loyalty cards to coupons and payment methods, if your business isn’t already optimizing for digital wallets, now’s the time to start.
4. Wallet Notifications Drive Engagement
More than half of consumers get notifications from their digital wallets, and they’re much more likely to engage when they do. So, if you’re offering something in a digital wallet, don’t forget to send a little reminder! Push notifications for special offers, new products, or limited-time deals are a great way to keep your customers hooked.
5. Social Media is a Shopping Hub
Social commerce is continuing to grow year over year. This year, sales from shopping directly on social media platforms like Instagram, TikTok, and Pinterest are predicted to reach $1.2 trillion. And that number will only continue to rise. If you haven’t already, it’s time to start integrating shopping features into your social strategy. Consumers want to shop where they scroll!
6. Mobile = Money
Here’s the best part: mobile isn’t just a fun trend, it’s driving real sales. 44% of consumers sign up for brand text messages when they’re ready to buy, and 54% have made a purchase based on a digital wallet offer. Your mobile strategies can directly impact your revenue!
What’s Next?
2025 is shaping up to be a big year for mobile marketing, with new tech, new trends, and new opportunities to engage with your customers. From social media to SMS strategy, Morrison is ready to help you take your mobile marketing to the next level.
Sources:
2025 Mobile Consumer Insights Report by Vibes and studioID (Industry Dive)
Accenture: Why shopping’s set for a social revolution
