This Headline (and Visual) Are Your First Impression
Intrigue them with words, wow them with an image or video that makes your offer instantly clear. And don’t forget about branding!
Include a CTA Above the Fold
Help Solve Their Problem
Now you can really start getting into the juicy details of what your brand has to offer. Start this intro section by speaking directly to your audience. Let them know you understand their challenge and that you have an offer to solve it. You can still keep it pretty quick here, because in the next section we’ll expand even more on your brand’s value.
This Is the Expanded Value Section
Use this section to transition into some deeper detail. Why does your offer matter? How does your product work? What makes your service unique?
- Add some bullet points here to make it easy for a user to quickly see your product’s benefits
- Stick with 3–5 bullets so users can digest the value quickly
- Start each bullet with an action word
- Tailor your bullets to the context of the landing page’s offer (features/benefits, reasons to believe, additional details, etc.)
- Here’s a fifth bullet point for fun. (We realize we broke our action word rule.)
The Proof Point Section Builds Credibility
Testimonial 1
“In this section, add proof points like testimonials, stats, or social media mentions to show that people are obsessed with the results you provide.”
– Morrison
Testimonial 2
“Because after all, nothing speaks louder than real results.”
– Morrison (Again)
