How to Stay Visible in AI Search: 10 Must-Do GEO Tips for Marketers

AI isn’t just reshaping how we search; it’s redefining how people discover, evaluate, and even purchase products. With tools like ChatGPT now integrating in-chat shopping, and AI agents influencing every stage of the customer journey—from awareness to conversion—the rules of digital marketing are being rewritten in real time.

At the heart of this shift is Generative Engine Optimization (GEO): helping your content get discovered and surfaced by AI-powered platforms like ChatGPT, Gemini, Perplexity, and Google’s AI Overviews.

For brands, the window to adapt is now. If your content isn’t ready to be understood and surfaced by AI systems, you risk being invisible. The good news? With the right optimizations, your brand can stay ahead of the curve. Below are 10 practical tips to help your content stand out in the era of AI-powered discovery.

1. Be a Trustworthy Authority
AI models prioritize content from reputable, authoritative, and trustworthy sources. Focus on building and demonstrating E-E-A-T (Experience, Expertise, Authoritativeness, and Trust) by citing sources and maintaining a strong brand reputation.

2. Answer Questions Directly
Think about what questions your audience is asking and answer them concisely and directly. Use long-tail, question-based keywords. For example, instead of “running shoes,” try “What are the best running shoes for marathon training?” The FAQ section of your website is a great spot for this!

3. Write for Humans, Not Just Algorithms
Write in a natural, conversational tone. Avoid jargon and overly complex language. Content that is easy for a human to read is often also easy for AI to understand.

4. Use Clear, Structured Formatting
AI platforms are skilled at extracting information from well-organized content. Use descriptive headings (H1, H2, H3), bullet points, and numbered lists to make your content easy to scan and digest.

5. Maintain Freshness
Update key content regularly. AI platforms tend to surface recent, relevant information.

6. Implement Structured Data (Schema Markup)
Use schema markup (FAQs, how-to guides, products, etc.) to help AI platforms understand the context of your content.

7. Optimize Your Social Media for AI Discovery
AI platforms are now indexing public social content, so keep your social channels active with authoritative, up-to-date posts that reinforce your brand’s expertise and relevance.

8. Include High-Quality, Optimized Media
Use relevant images, charts, and videos to break up text and add value. Always use descriptive file names and alt text so AI can understand what the media depicts.

9. Build a Strong Internal Linking Structure
Link to other relevant pages on your site. This helps AI understand the relationships between your content and reinforces your site’s overall topical authority.

10. Monitor & Adapt to AI Results
Regularly test how your brand appears in AI-powered platforms and refine/optimize your strategy as needed.

Ready to Talk About the “A” Word?

The rise of AI isn’t a trend. It’s a transformation. The brands that move now to optimize for AI discovery will be the ones customers find and trust first.

If you’re ready to get started, or just want to chat about how AI is changing everything, we’d love to connect. Reach out to us, and let’s start turning this AI opportunity into your next competitive advantage.