Full Speed Ahead: Morrison Celebrates Yamaha WaterCraft Win

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CONTACT:  Rebecca Lentz | 404.233.3405 | [email protected]

Full Speed Ahead: Morrison Celebrates Yamaha WaterCraft Win

[Atlanta, GA] – Yamaha, the #1 marine engine brand in the world, has selected Morrison, a fresh but tenured full-service ad agency in Atlanta, Georgia, to lead creative campaign work for the brand’s 2025 slate of boats and WaveRunners. Together, they will reinforce Yamaha’s position as the go-to brand in the jet boat and personal watercraft market and drive substantial business growth.

The decision to select Morrison as the creative force behind Yamaha’s campaign is rooted in the agency’s innovative approach to solving marketing challenges. Known for its ability to craft compelling narratives and deliver impactful campaigns, Morrison stood out among the competition as the ideal partner to bring Yamaha’s vision to life.

“We are excited to join forces with Morrison for our model year 2025 campaigns,” said David Manders, Advertising Supervisor for Yamaha Boats and WaveRunners. “Their strategic and creative approach aligns seamlessly with our goals for growth and market leadership. We anticipate that the new campaign will both elevate our brand and resonate strongly with our target audiences, showcasing why Yamaha remains the preferred choice in the jet boat and personal watercraft industries.”

Morrison has a proven track record of success, consistently delivering results for clients across various industries, from boating to destination to fintech to logistics and packaging. The agency’s ability to blend data-driven insights with creative excellence aligns perfectly with Yamaha’s upcoming campaign goals.

“We are honored to have been chosen by Yamaha as their creative partner,” said Amanda Forgione, CEO. “I grew up boating, so working with Yamaha is both a personal and a professional dream. We are confident that our collaborative efforts will not only meet but exceed expectations. Together, we will solidify Yamaha’s position as the undisputed leader.”

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About Yamaha WaterCraft Group

Yamaha’s WaterCraft Group, based in Kennesaw, GA, is responsible for the sales, marketing, and distribution of Yamaha boats and WaveRunner watercraft in the U.S. Supporting more than 800 marine and powersports dealers nationwide, Yamaha is the industry leader in reliability, performance, technology, and customer service.

This document contains many of Yamaha’s valuable trademarks. It may also include trademarks belonging to other companies. Any references to other companies or their products are for identification purposes only and are not intended to be an endorsement. Product and specifications are subject to change without notice. Some specifications and measurements may be approximate and subject to different factors and variables. WaveRunner® is a Yamaha brand personal watercraft and not a generic term.

About Morrison

Headquartered in Atlanta, GA, Morrison is a full-service, independent agency with deep media, technology, and creative capabilities that helps local, national, and global clients solve business problems, enhance brand relevance, and accelerate sales. Morrison is a partner in the ICOM network, a global alliance of more than 80 independent advertising and marketing communications agencies in over 60 countries. For more information, visit morrisonagency.com | @wearemorrison