Yamaha JetBlaster Launch

Yamaha created the new JetBlaster Series to replace their entry-level personal watercraft product. They needed a breakthrough campaign that would generate as much excitement as the newly designed game-changing product line. 

Morrison developed a campaign that encouraged people to go all out and RIDE FULL BLAST. The high-energy and graphic-integrated campaign pushed the limits of fun on the water and set the new entry-level series apart from the competition. The campaign harnessed the rebellious spirit of the new machines and invented a whole new way to ride.