Priority Positioning & Website Design

Priority is a leading payments and banking solutions provider that helps businesses and financial institutions take and make payments, manage operating accounts, and monetize payment networks. With an aggressive acquisition strategy, they were left with diverse offerings, but also a diverse and disorganized image, and a real need for driving and nurturing leads.

Morrison re-positioned the brand and completed a full consolidation plan bringing 9+ disparate brands into one. Then, we launched the new brand via website + SEO, marketing automation, video, and paid media.​ Six weeks into the revised structure and with ongoing optimizations lead conversion rates increased 100%.