Moe's Co-op Social Program

The Moe’s Southwest Grill Atlanta franchisee co-op needed help reaching Atlantans where they live and play, particularly in the social space where they were struggling to make their broader national marketing resonate locally.

Morrison started with the development of a comprehensive social strategy, which led to monthly planning, monthly creative content, daily community management, and monthly reporting. Partnerships with the Atlanta United MLS team along with Atlanta-specific insights drove average engagement of 13.08% (over 200x average engagement) and a monthly audience growth rate up to 93%.