Yamaha
2025 Model Year Product Launch
Hooters Fall Football
Hooters, one of the country’s most recognized and iconic brands, was struggling to recover from the pandemic. As people began returning to restaurants, it was critical that Hooters regain not only their old customers, but new ones as well. Leaning into its legacy as a sports viewing destination as pro and collegiate football welcomed fans back to stadiums seemed like a natural alignment.
The Challenge
Develop a Fall Football campaign that will engage & energize collegiate and post-collegiate young adults to join us on game day throughout the football season.
:30s Video
The Approach
Highlight that Hooters is a communal experience that’s perfect for football season, showing all the games on all the screens, as well as serving up world-famous wings, all hosted by the even more world-famous Hooters Girls. Introducing “The Orange Zone,” Hooters answer to sports-fanatic locations like The Dawg Pound or The Boneyard, where the sauce is hot and the games never end.
Table Tent In-Store Display
Window Cling In-Store Display
The Results
Paid media delivered over 20 thousand visits to Hooters locations and 307 thousand clicks to call, clicks to website, and driving directions throughout the fall football campaign, with a positive visitation lift measured across two separate studies from users exposed to both display and video ads.
