good2grow Rebrand and Launch

To promote their character-capped products, the maker of popular kids’ drinks BellyWashers and TummyTickler needed to stay the fun choice for kids (and the smart choice for moms).

Morrison developed the new consolidated brand and product name, built the brand identity, designed the packaging, and redesigned the website. Once all was set, we launched the brand through trade print, video, search, and influencer programs targeting busy moms. As a result, good2grow became the 3rd highest retail beverage in C-stores, only behind PepsiCo and the Coca-Cola Company.