Georgia's Own NIL Campaign

When Georgia’s Own Credit Union needed to target a younger demographic in the Athens and metro Atlanta areas, Morrison naturally turned to one of (University of) Georgia’s own.

Through an NIL arrangement, we showcased UGA tight end, and actual Georgia’s Own member, Oscar Delp, in a series of digital paid media placements. Plus, we even produced exclusive Oscar Delp trading cards that were only available at Georgia’s Own Credit Union locations. The results showed a 122% increase in reach for the desired audience.