Yamaha
2025 Model Year Product Launch
Georgia's Own Brand Campaign
With 34 branches, more than 240,000 members, and over $4.3 billion in assets, Georgia’s Own is the second largest credit union in the state. Their focus on community, service, and financial well-being is just as much a part of their offerings as their full suite of banking services. From everyday checking and savings to competitive auto loans, mortgages, and business loans, it’s all designed to help members thrive at every stage of life.
The Challenge
In a crowded financial-services landscape, Georgia’s Own turned to Morrison to help them boost membership among younger, digitally-savvy audiences in a gig economy without alienating its core base of loyal members.
Google Performance Max
Meta Paid Social
The Approach
The solution started with research and strategic insight. Understanding that American consumers are turning to credit unions to reach their financial goals faster, we uncovered that capitalizing on a younger audience who hadn’t established a relationship with another financial institution yet was key. We developed “Success Is No Accident,” a creative campaign that embraced a modern, energetic, and more youthful aesthetic. Our messaging focused on real member benefits like lower fees, great rates, and local service, with an emphasis on members taking charge of their own financial futures. Our multi-channel paid media plan included a data-driven mix of television, connected TV, OOH, paid social and paid search, backed by a seasoned optimization strategy to maximize performance.
Brand TV
The Results
While the media results were 3x benchmarks, the real achievement is that online account applications increased over 130%.
