Fernbank Awareness Campaign

Despite their constantly rotating museum experience, amazing forest walk, and one of the only two IMAX® theaters in the city, The Fernbank Science Center was still often thought of as just a stuffy natural history museum. They turned to Morrison to help showcase their offerings and break through the clutter of Atlanta’s multitude of entertainment and educational destinations.

Morrison developed a campaign and tagline that conveyed the emotional response guests have to all the different thrills and amazement that go along with a trip to Fernbank. The idea was brought to life via out of home, print, digital ads, and a revamped website.