Author: Jessica O'Brien

  • 5 Tips for Optimizing Your Digital Ordering Strategy

    5 Tips for Optimizing Your Digital Ordering Strategy

    In today’s fast-paced digital age, an optimized digital ordering strategy is crucial for restaurants looking to increase sales and remain competitive. The pandemic greatly accelerated the adoption of digital ordering, and consumers now expect restaurants to have convenient, frictionless, and contactless digital ordering experiences. Here are five tips…

  • Making the Change from Google UA to GA4

    Making the Change from Google UA to GA4

    Google recently announced that it is transitioning from its Universal Analytics (UA) platform to the new Google Analytics 4 (GA4). UA will stop processing new data beginning July 1, 2023. All sites using UA will be impacted by this update and need to switch over to GA4. This…