Growth enabled by marketing automation.
The Triad Advisors business development team wanted to market more directly to its target audience and to educate potential leads before the first phone call. Triad Advisors also wanted to become more efficient with its spend and ultimately add more qualified leads to the pipeline. Further, the corporate website was tired, content heavy, and in need of a complete overhaul.
As such, the Morrison team was tasked with: redesigning the website with a mobile-first approach to design and messaging; re-architecting the entire content story, making content easier to navigate and more engaging; and driving qualified new leads to the business development team.
To reach these objectives, we built a fully responsive website, backed by an intuitive CMS and a robust marketing automation program. From the moment users access the site, every interaction is tracked, scored, and used to provide insight to the sales team about that user’s value to the firm. Content for the website was completely re-written, and a series of videos were produced to enhance the overall user experience—making the Triad Advisors story more compelling.
Within the first 12 months of launching the website and activating the marketing automation program, the website generated nearly 500 qualified leads (each having the potential to exceed $1M+) and countless user insights.
- 500 Qualified Leads In Year 1
- 65K Emails Sent
- 15K Prospective Leads