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# Morrison

Morrison

## Sitemaps

- [XML Sitemap](https://morrison.agency/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [No Sugar Coating: A Masterclass in Restaurant Marketing with Alice Crowder](https://morrison.agency/no-sugar-coating-a-masterclass-in-restaurant-marketing-with-alice-crowder/) - Alice Crowder has spent decades in restaurant marketing. In this episode, Amanda sits down with Alice to talk about the power of consumer insights (and what happens when you skip them), the real reason the franchise relationship breaks down, why she'd tell a client to start updating their resume, and what AI can and can't
- [Return of the Prompt](https://morrison.agency/return-of-the-prompt/) - Two years ago, I wrote a blog post about the future of AI through the lens of a middle-aged creative bingeing the latest Star Trek series on Paramount Plus. Star Trek seemed a decent parallel, what with its tradition of parables, warnings about technology, quaint-but-wonky visual effects, and hive-mind decision that Patrick Stewart is a
- [Your Brand Doesn't Need a Typo. It Needs a Point of View.](https://morrison.agency/your-brand-doesnt-need-a-typo-it-needs-a-point-of-view/) - Someone is going to tell you to put a typo in your next ad. Don't. The idea comes from a real place. We are living in the most overproduced moment in history. Everything is optimized, filtered, AI-assisted, and just a little too flawless. Audiences can feel it, even if they can't articulate it. Perfect feels
- [Are you tired of people telling you to be authentic on social media yet? ](https://morrison.agency/are-you-tired-of-people-telling-you-to-be-authentic-on-social-media-yet/) - Well, unfortunately, this is another article telling you to be authentic on social media. Please don’t run. Trust me, I’m well aware of how overused the word is in the current social landscape, and it comes out of my mouth more than I care to admit. It’s easy to say “just be authentic” on social,
- [The Morrison Guide to Crafting the Perfect Email Campaign](https://morrison.agency/the-morrison-guide-to-crafting-the-perfect-email-campaign/) - "Another email?!” We never want your customers to react to hearing from you that way, so let’s talk email. When done right, email isn't just noise. It's a direct line to your audience, where we can start conversations, build relationships, and drive some serious results. Here's our guide to building the perfect email campaign. 1.
- [2026 Digital Marketing Trends: How Brands Can Break Through the Noise](https://morrison.agency/2026-digital-marketing-trends-how-brands-can-break-through-the-noise/) - Digital marketing in 2026 isn’t about doing more. It’s about doing things with intention. As audiences grow more skeptical of overproduced content, forced trends, and AI-generated noise, the brands that break through will be the ones that feel real. They’ll be swapping polish for honesty, reach for relevance, and trendjacking for genuine participation. Here’s a
- [What’s in Store for Social Media in 2026?](https://morrison.agency/whats-in-store-for-social-media-in-2026/) - 2025 was quite the year, ESPECIALLY on social media. In a nutshell, 2025 social media brought us Justin Bieber standing on business, an Astronomer scandal, lots of commentary on an unfortunate jeans ad, way too many memes about Kendrick Lamar’s jeans (they were cute though!), and everyone claiming to be the Louvre robbers, passionately picking
- [MORRISON ELEVATES REBECCA LENTZ TO PRESIDENT TO GUIDE THE AGENCY’S NEXT CHAPTER AS IT CELEBRATES 40-YEAR MILESTONE](https://morrison.agency/morrison-elevates-rebecca-lentz-to-president-to-guide-the-agencys-next-chapter-as-it-celebrates-40-year-milestone/) - Atlanta, GA – January 8, 2026 – As Morrison marks its 40th anniversary, the Atlanta-based independent ad agency has promoted Rebecca Lentz to President, a key leadership move that reflects its continued evolution. As President, Lentz will help shape the agency’s approach to operations and client partnerships, redefining the way Morrison works to deliver deeper
- [Morrison CEO, Amanda Forgione, Joins the Agency Business Podcast to Talk Leadership, Growth, and People-First Culture](https://morrison.agency/morrison-ceo-amanda-forgione-joins-the-agency-business-podcast-to-talk-leadership-growth-and-people-first-culture/) - Our CEO, Amanda Forgione, was recently featured on the Agency Business podcast, where she joined host Brian Wieser to discuss leadership, talent, flexibility, and the realities facing independent agencies today. In the conversation, Amanda shares how Morrison’s 40-year legacy and people-first culture shape the agency’s approach to growth, talent development, and long-term sustainability—along with her
- [Think Defensively: Bruce Kelley’s Rules for the Pitch Room](https://morrison.agency/think-defensively-bruce-kelleys-rules-for-the-pitch-room/) - In this special episode, host Amanda sits down with her father, Bruce Kelley, to trace his journey through some of the most iconic names in advertising history, including Ogilvy, DDB, and The Martin Agency. Bruce shares candid stories from his decades-long career, offering timeless wisdom on "thinking defensively," the art of the client-agency partnership, and
- [Morrison CEO, Amanda Forgione, Joins the Agency Business Podcast to Talk Leadership, Growth, and People-First Culture](https://morrison.agency/morrison-ceo-amanda-forgione-joins-the-agency-business-podcast-to-talk-leadership-growth-and-people-first-culture-2/) - Our CEO, Amanda Forgione, was recently featured on the Agency Business podcast, where she joined host Brian Wieser to discuss leadership, talent, flexibility, and the realities facing independent agencies today. In the conversation, Amanda shares how Morrison’s 40-year legacy and people-first culture shape the agency’s approach to growth, talent development, and long-term sustainability—along with her
- [Rebecca Lentz, Morrison President, Sits Down With CityBiz for a Q&A on Leadership and the Future of Morrison](https://morrison.agency/rebecca-lentz-morrison-president-sits-down-with-citybiz-for-a-qa-on-leadership-and-the-future-of-morrison/) - Morrison President, Rebecca Lentz, shares her career journey, perspective on modern agency partnerships, and how Morrison is evolving to better serve clients through strategy, talent, and thoughtful use of AI. You can read the full article below or here on the Citybiz website! Rebecca Lentz is President of Atlanta’s longest-standing independent ad agency, Morrison, where her leadership
- [Work, Family, and Flexibility: Our CEO’s Thoughts Featured in the AJC](https://morrison.agency/work-family-and-flexibility-our-ceos-thoughts-featured-in-the-ajc/) - Our CEO, Amanda Forgione, recently shared her thoughts in an op-ed in the Atlanta Journal-Constitution, reflecting on her experiences balancing work and family, the importance of flexible workplaces, and how supporting employees benefits both people and business. You can read the full op-ed on the AJC website. __________________________________________________________________________ CEOs in Atlanta and beyond: Don't regress
- [MORRISON NAMED AMONG BEST PLACES TO WORK BY ATLANTA BUSINESS CHRONICLE](https://morrison.agency/morrison-named-among-best-places-to-work-by-atlanta-business-chronicle/) - ATLANTA, GA – June 13, 2025 – Morrison has been named one of the 2025 Best Places to Work by the Atlanta Business Chronicle, a recognition that honors organizations across the region that go above and beyond to cultivate exceptional workplace cultures. As a longstanding Atlanta-based agency, Morrison consistently emphasizes employee experience, collaboration, and a
- [Jessica O’Brien Named VP of Strategy](https://morrison.agency/jessica-obrien-named-vp-of-strategy-at-morrison/) - Atlanta, GA – Oct. 8, 2025 – Morrison, Atlanta’s longest-standing independent ad agency, today announced the promotion of Jessica O’Brien to VP of Strategy. In her new role, O’Brien will lead the integration of brand, digital, and marketing strategy across the award-winning agency’s client roster. O’Brien previously served as Director of Digital Strategy at Morrison,
- [Morrison Launches Circling Back Podcast with All-Star Industry Lineup](https://morrison.agency/morrison-launches-circling-back-podcast-with-all-star-industry-lineup/) - Atlanta, GA – October 27, 2025 – Morrison, Atlanta’s longest-standing independent agency, has launched a new podcast, Circling Back, spotlighting leading voices in advertising, marketing, technology, and design. The show kicks off with an all-star lineup including 4A’s CEO Marla Kaplowitz, industry legend Bob Morrison and Atlanta Braves’ Director of Marketing & Advertising Jori Palmer.
- [How to Stay Visible in AI Search: 10 Must-Do GEO Tips for Marketers](https://morrison.agency/how-to-stay-visible-in-ai-search-10-must-do-geo-tips-for-marketers/) - AI isn’t just reshaping how we search; it’s redefining how people discover, evaluate, and even purchase products. With tools like ChatGPT now integrating in-chat shopping, and AI agents influencing every stage of the customer journey—from awareness to conversion—the rules of digital marketing are being rewritten in real time. At the heart of this shift is
- [How Morrison Thinks About AI (and Why Elasticity Matters More Than Ever)](https://morrison.agency/how-morrison-thinks-about-ai-and-why-elasticity-matters-more-than-ever/) - Let’s talk about the A word. Yes, we use AI at Morrison. We’ve been talking about, researching, and testing it for what feels like years. In fact, we talk about it so much that our families might roll their eyes when it comes up at dinner. But the truth is, AI isn’t just another industry
- [I Don't Do Status Quo: Circling Back with Marla Kaplowicz](https://morrison.agency/i-dont-do-status-quo-circling-back-with-marla-kaplowicz/) - Marla, a titan of the advertising world and former CEO of the 4As (American Association of Advertising Agencies), stops by to share her extraordinary journey from an entry-level media planner to leading one of the industry's most influential organizations. She offers candid insights into crisis leadership, the importance of resiliency, and the future of agencies.
- [Leading with Loyalty, Humor, and Brutal Honesty: An Interview with BFFs Leslie & Jamie](https://morrison.agency/leading-with-loyalty-humor-and-brutal-honesty-an-interview-with-bffs-leslie-jamie/) - Amanda sits down with two of her best friends, Jamie and Leslie, for a candid and engaging conversation about their decades-long bond, evolving career paths, and unique leadership philosophies. From childhood dreams of being astronauts and doctors to navigating high-stakes roles in marketing and public health, they share how shared values and a great sense
- [A Career Curveball: How Jori Palmer Turned a Professional Pivot Into a Dream Job](https://morrison.agency/a-career-curveball-how-jori-palmer-turned-a-professional-pivot-into-a-dream-job/) - On this episode of Circling Back, we chat with Jori Palmer, Director of Marketing and Advertising for the Atlanta Braves. Jori shares her unexpected career journey - from aspiring obstetrician to landing her dream role in sports marketing. She talks leadership, career pivots, and the power of being teachable in a competitive field. Plus, get
- [Circling back through time with Bob Morrison](https://morrison.agency/circling-back-through-time-with-bob-morrison/) - Join Amanda Forgione as she sits down with Bob Morrison for the very first episode of Circling Back. They discuss how Bob started Morrison, his journey through the advertising industry, lessons learned from mistakes, his unique leadership style, and what’s surprised him most about Amanda taking over his role! Listen here or wherever you get
- [Leveraging Data & Analytics to Inform Your Marketing Strategy ](https://morrison.agency/leveraging-data-analytics-to-inform-your-marketing-strategy/) - Explore tips for tapping into data to create efficient, targeted, and high-performing strategies.
- [Morrison Gets a Fresh New Look For its 37th Birthday](https://morrison.agency/morrison-gets-a-fresh-new-look-for-its-37th-birthday/) - Morrison turns 37 with a new elastic approach. Explore our adaptable mindset for the AI-driven future.
- [Happy Pride Month!](https://morrison.agency/happy-pride-month/) - Embrace diversity with Morrison: Learn about LGBTQ+ creators and how to support the community every day.
- [Making the Change from Google UA to GA4](https://morrison.agency/making-the-change-from-google-ua-to-ga4/) - Learn why, how, and when to switch from UA to Google Analytics 4 (GA4), and the benefits of doing so.
- [Morrison and Zoo Atlanta Join Forces to Save Wildlife and Their Habitats](https://morrison.agency/morrison-and-zoo-atlanta-join-forces-to-save-wildlife-and-their-habitats/) - Zoo Atlanta partners with Morrison Agency to boost conservation efforts and visitor engagement.
- [Amanda Forgione Named CEO of Prominent Atlanta Ad Agency Morrison](https://morrison.agency/amanda-forgione-named-ceo-of-prominent-atlanta-ad-agency-morrison/) - Morrison Agency's new CEO takes the helm, aiming to build on 36 years of advertising success in Atlanta.
- [Morrison Names Chuck Carrier Chief Creative Officer](https://morrison.agency/morrison-names-chuck-carrier-chief-creative-officer/) - Morrison appoints new CCO, bringing fresh perspective and big brand experience to the Atlanta ad agency.
- [Social Updates You May Have Missed – October 2024](https://morrison.agency/social-updates-you-may-have-missed-october-2024/) - Stay up-to-date with the latest social media news and trends from our agency's social experts.
- [Top 10 Tips for Boosting Restaurant Guest Loyalty & Frequency with Email Marketing](https://morrison.agency/top-10-tips-for-boosting-restaurant-guest-loyalty-frequency-with-email-marketing/) - Looking to boost restaurant guest loyalty? Get 10 tips for nurturing relationships with email marketing.
- [5 Tips for Optimizing Your Digital Ordering Strategy](https://morrison.agency/5-tips-for-optimizing-your-digital-ordering-strategy/) - Generate more online sales for your restaurant with these digital ordering tips and strategies.
- [Full Speed Ahead: Morrison Celebrates Yamaha WaterCraft Win](https://morrison.agency/full-speed-ahead-morrison-celebrates-yamaha-watercraft-win/) - Yamaha, top marine engine brand, taps Morrison Agency for creative campaigns to support 2025 lineup.
- [Strange New Worlds](https://morrison.agency/strange-new-worlds/) - Can AI replace copywriters? A Star Trek fan explores the human vs. machine debate in marketing's future.
- [Morrison and Armstrong Garden Center Cultivate Strong Partnership for the Future](https://morrison.agency/morrison-and-armstrong-garden-center-cultivate-strong-partnership-for-the-future/) - Armstrong Garden Centers teams with Morrison Agency to grow gardening appreciation in California.
- [Quick Thoughts on Threads](https://morrison.agency/quick-thoughts-on-threads/) - What is Threads? How does it work? Learn more from our agency's social media experts.

## Pages

- [Home](https://morrison.agency/) - Transform your brand with our creative expertise. Let's elevate your marketing strategy together.
- [About](https://morrison.agency/about/) - Discover the team and approach behind Atlanta's longest-standing independent ad agency.
- [Careers](https://morrison.agency/careers/) - Grow your advertising career with us. Find your next opportunity at Morrison Agency in Atlanta.
- [News & Insights](https://morrison.agency/news-and-insights/) - Stay up-to-date with the latest advertising trends, marketing insights, agency news, and podcasts.
- [Work](https://morrison.agency/work/) - Discover our agency's portfolio of creative work in branding, paid media, websites, social media, and more.
- [Landing Page Best Practices](https://morrison.agency/landing-page-best-practices/)
- [2026 Social Strategy Checklist](https://morrison.agency/2026-social-strategy-checklist/)
- [Forty for 40](https://morrison.agency/forty-for-40/) - Apply for Forty for 40. Morrison’s 40th anniversary pro bono program offering strategy and creative support to entrepreneurs, small businesses, and nonprofits.
- [Get Started](https://morrison.agency/get-started/) - Unlock your brand's potential with Morrison, Atlanta's longest-standing independent ad agency. From branding to technology, we tackle marketing challenges. Get in touch today!
- [Creative & Branding](https://morrison.agency/creative-branding/) - Drive results with Morrison, Atlanta's leading independent creative agency. Discover tailored marketing solutions for branding, creative and more. Connect with us today!
- [The Full Funnel Approach](https://morrison.agency/the-full-funnel-approach/)
- [Welcome Back](https://morrison.agency/welcome-back/)
- [Building a Strong
Brand Foundation for Long-Term Success](https://morrison.agency/building-a-strong-brand-foundation-for-long-term-success/) - Explore our tips and process for creating cohesive branding elements to support your marketing strategies.
- [Restaurant Seasonal Marketing Campaigns Process](https://morrison.agency/restaurant-seasonal-marketing-campaigns-process/) - Boost restaurant traffic and sales year-round with seasonal marketing campaigns. Explore our step-by-step strategy guide.
- [2025 Marketing Trends Lookbook](https://morrison.agency/2025-marketing-trends-lookbook/)
- [2025 Restaurant Marketing Trends Lookbook](https://morrison.agency/2025-restaurant-marketing-trends-lookbook/)
- [Terms of Use](https://morrison.agency/terms-of-use/) - View the Terms of Use for the Morrison website.
- [Privacy Policy](https://morrison.agency/privacy-policy/) - Your privacy matters to us. Read our policy to understand how we safeguard your information.
- [Contact](https://morrison.agency/contact/) - Elevate your brand. Contact us, and together we'll create something that stands out and drives results.

## Case Studies

- [Armstrong](https://morrison.agency/case-studies/armstrong/) - Morrison elevated Armstrong's garden story with updated positioning, personas, and media campaign creative.
- [Hooters](https://morrison.agency/case-studies/hooters/) - Hooters scores big with our football season campaign that brought fans back through fresh messaging and branding.
- [Zoo Atlanta](https://morrison.agency/case-studies/zoo-atlanta/) - From CTV, OOH, and display to SEM and influencer marketing, Morrison's campaign for Zoo Atlanta helped exceed ticket sales.
- [R1 RCM](https://morrison.agency/case-studies/r1-rcm/) - Brand Transformation
- [Yamaha](https://morrison.agency/case-studies/yamaha/) - Dive into Yamaha’s integrated campaign featuring persona research, video, social media content, print, and OOH.
- [Georgia's Own Credit Union](https://morrison.agency/case-studies/georgias-own-credit-union/) - Full Integrated Campaign
- [Main Street Auto](https://morrison.agency/case-studies/main-street-auto/) - See how we brought Main Street Auto to life with a new website, paid media, shop collateral, and an analytics dashboard.
- [Moe's](https://morrison.agency/case-studies/moes/) - Discover how Morrison amplified Moe's Atlanta's social media strategy with local content and partnerships.
- [Priority](https://morrison.agency/case-studies/priority/) - See how Morrison supported Priority with branding, a new website, SEO, marketing automation, and media.
- [Samsung](https://morrison.agency/case-studies/samsung/) - Explore Samsung's entry into the builder market supported by Morrison's integrated marketing campaign.

## Categories

- [case](https://morrison.agency/category/case/)
- [home](https://morrison.agency/category/home/)
- [Blog](https://morrison.agency/category/blog/)
- [News](https://morrison.agency/category/news/)
- [Podcast](https://morrison.agency/category/podcast/)

## Tags

- [Execution](https://morrison.agency/tag/execution/)
- [Talent](https://morrison.agency/tag/talent/)
- [Strategy](https://morrison.agency/tag/strategy/)

## Engagement Types

- [Clarity](https://morrison.agency/engagement_type/clarity/)
- [Impact](https://morrison.agency/engagement_type/impact/)
- [Bandwidth](https://morrison.agency/engagement_type/bandwidth/)