If Social Media Platforms Were Friends Characters

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Morrison Launches “Disruptive” Marketing Campaign for CAIRE Medical

For more than three decades, CAIRE Inc., the innovators of the oxygen concentrator, has traveled a traditional B2B marketing road. In addition to supporting their current distributor channels, the company took an unprecedented approach in August — going directly to their consumers with the launch of a new brand identity and comprehensive website created by Atlanta-based digital agency Morrison.

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Programmatic Buying

Programmatic buying leverages technology and sophisticated algorithms to create an automated system of media buying. It takes place on demand-side platforms, or DSPs, that give agencies and advertisers direct access to publishers and networks available through media exchanges, giving them full control over all details of the media plan without the need to work through a sales team. Media sold programmatically through a DSP allows advertisers to dynamically place ads in front of a highly targeted audience at the right time.

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Ad Blockers are Unethical

And it is, I believe, completely unethical to block ads. The service provided by online content creators must be paid for, and you don’t get to decide to remove yourself from the process that pays for the thing you wish to enjoy for free.

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Your Agency’s Clients Aren’t Dumb

He takes your keys and gets to work. Later while walking around aimlessly (that’s what people do at mechanics, right?) you overhear the man talking to a coworker. “This guy doesn’t even know what’s wrong with his car! I could tell in a second it was the muffler bearing! What an idiot!” You’re taken aback. You don’t know the first thing about cars, that’s why you came here. Why are you being insulted?

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The Agency Developer

And I’ve come to realize that I don’t really consider myself a Programmer or an Engineer. I’ve always preferred the term Developer (Web Developer if you’re nasty). As I’ve grown in this industry and become more and more an agency man, that is, spending the majority of my career working for marketing agencies, I’ve come to have a special relationship with the term and all that it means to me.

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